Legal

Terms of Use & Legal Notice

Last updated: 7 June 2026

1. Who runs this site

This website and newsletter are published by CRMPosition, Geneva, 1206, Switzerland. You can reach us at contact@crmposition.ch. By using this site you agree to these terms.

2. The nature of our content

CRMPosition is an independent editorial publication. Our articles, comparisons, podcast episodes, and newsletter are analysis and opinion, offered for general information only. They are not professional, legal, financial, or procurement advice, and they do not constitute a recommendation to buy or not buy any product.

Technology and vendor offerings change quickly. Our views reflect the evidence available as of each piece's publication date and may become outdated. Always verify details independently and seek qualified professional advice before making purchasing or business decisions.

3. Independence, trademarks, and no affiliation

Independence is the entire point of CRMPosition. We take no sponsorships, run no affiliate links, and earn no referral commissions from the vendors we cover.

Product and company names mentioned here — including, among others, Salesforce, Agentforce, Einstein, Microsoft Dynamics and Copilot, HubSpot, Zoho, Adobe, Genesys, NICE, Five9, Medallia, Qualtrics, and Anthropic — are the trademarks of their respective owners. We use them only nominatively, to identify and comment on the products. Such use does not imply any affiliation with, endorsement by, or sponsorship from those companies.

4. Intellectual property

Unless stated otherwise, all original content on this site — text, analysis, comparisons, page design, and the podcast audio — is © CRMPosition and protected by copyright. You may quote short excerpts for commentary or reference with clear attribution and a link back to the source page. Republishing whole articles, scraping the site at scale, or presenting our work as your own is not permitted without prior written permission.

5. Acceptable use

You agree not to:

• use the site in any unlawful way or to infringe others' rights;
• attempt to disrupt, overload, or gain unauthorised access to the site or its infrastructure;
• copy, scrape, or redistribute the content in bulk without permission;
• misrepresent the source of, or alter, our content.

6. Links to other sites

We link to external sites (vendor pages, podcast platforms, sources) for your convenience. We don't control those sites and aren't responsible for their content, accuracy, or privacy practices. Following an external link is at your own discretion.

7. Newsletter

Subscribing to our newsletter is also governed by our Privacy Policy, which explains exactly what data we collect and how you can unsubscribe at any time.

8. No warranties

The site and its content are provided "as is" and "as available", without warranties of any kind, whether express or implied. While we work to be accurate and rigorous, we do not warrant that the content is complete, current, or error-free, or that the site will always be available or free of interruptions.

9. Limitation of liability

To the fullest extent permitted by law, CRMPosition and its operator shall not be liable for any direct, indirect, or consequential loss arising from your use of, or reliance on, this site or its content, including any decision made on the basis of our analysis.

10. Governing law and jurisdiction

These terms are governed by the laws of Switzerland, without regard to conflict-of-law rules. To the extent permitted by law, the place of jurisdiction is Geneva, Switzerland.

11. Changes to these terms

We may update these terms as the site evolves. The current version is always the one published here, with the "last updated" date shown above.

12. Contact

Questions about these terms? Email contact@crmposition.ch.